About Hidden Earth Ltd

Hidden Earth Ltd is a small family business located in the beautiful Cotswolds region of South West England, known for our expertise in sourcing, importing, and selling the finest Madagascan fossils and crystals.  

Open to trade with crystal and fossil shops and other wholesalers, we warmly welcome you to our crystal and fossil emporium.

Having been working with various stones for over two decades, we are confident that we can help you find the perfect crystal or fossil for you. 

For retail customers, please feel welcome to visit our retail website Madagascan Direct, which has been successfully running for 21 years.

28 years ago, business owner Mark Avis began trading in stones hand-picked from Madagascar, and eventually Hidden Earth was born.

Mark regularly travelled to Madagascar to select stunning fossils and crystals in person, carefully developing his keen eye for unique, high-quality minerals.

Although Mark started out in the industry by sourcing high-grade Celestite and Natural Citrine, the company slowly expanded to seek out other stones as supplies of these minerals grew scarce in Madagascar.

Hidden Earth continues to source high-quality Labradorite, Quartz, and Ammonites from Madagascar, which have always been firm favourites of our customers. 

Hidden Earth soon developed a reputation for selling unique fossils and crystals at affordable prices, both locally at our unit in England, and abroad. 

For many years, Mark regularly sold high-quality minerals at rock and gem shows around the world, including the famous Tucson Gem and Mineral Show. 

Nowadays, Hidden Earth operates solely from our UK base, although we continue to ship internationally. 

Hidden Earth has now branched out to find other exciting stones sourced from all over the world, whilst maintaining our specialism in Madagascan minerals.

We have built an excellent relationship with a family of artisans in India, whom we work closely with to source rare stones such as our bespoke Amethyst Agate range.

Currently, we are very excited about our new Indian Fossil Wood project: we have searched the country for the best Petrified Wood and are very happy with the quality of what we have found.

We also have strong connections with suppliers in Brazil, where we have been sourcing some stunning Quartz points. 

Using the connections we have built with mineral dealers and artisans all over the world, we carefully select the best crystals and fossils available and ship them to our UK base. 

Once the stones arrive in the UK, the magic really happens: in our specialist workshop, we use high-grade machinery to hand-polish the stones until they shimmer, sparkle, and gleam.

With many years of experience in fine-tuning stones until their true natural beauty shines through, we ensure the smooth polish and finish on our products is of the highest quality. 

If you are a trader of fossils or crystals and are looking to increase your stock, please feel free to contact us using the form below. 

We are always happy to welcome new visitors to our unit: we have plenty of tea and coffee to spare, and we are sure you will enjoy the beautiful views which we are privileged to experience every day. 

We are very lucky to be based within a beautiful park which is home to a family of deer, as well as a small airfield: you may find yourself plane-watching or wildlife-watching after your visit!

If you are unable to visit us in person, we are well-equipped to communicate with you remotely and can ship your orders out directly to you.

Do you have any questions? We're always here to answer queries, so please contact us using the form below: